Meixue Ice City signed a 4-billion-yuan purchase deal with Brazil, expanding the sweet radius of the "Snow King" to South America

　　As one of the outcomes of the "Brazila-China Business Seminar", Henan-based enterprise Meixue Ice City will implement multiple economic and trade cooperation projects in Brazil. The sweet radius of "Snow King" has expanded to South America, representing "Chinese brands" on a larger international stage, once again demonstrating the strength and charm of Henan enterprises going global.

　　On May 12th, Sun Jiantao, Vice President of Meixue Group and CEO of the Americas Region, signed a memorandum of understanding with JorgeViana, President of the Brazilian Export and Investment Promotion Agency (ApexBrasil), in Beijing.

　　According to the memorandum, Meixue Ice City plans to further expand its import share of Brazilian agricultural products in its supply chain, including but not limited to Brazil's advantageous agricultural products such as green coffee beans and fruit products. The Brazilian Export and Investment Promotion Agency will provide necessary assistance to Meixue Ice City for its business entities and retail market expansion in Brazil.

　　The day before the memorandum was signed, the Meixue Ice City store in the Sanlitun business district of Beijing welcomed a group of special Brazilian customers. That evening, Jorge Viana and others who were visiting China came to the Meixue Ice City store in Sanlitun SOHO to taste freshly made beverages.

　　Jorge Viana highly praised the innovative model of Meixue Ice City, hoping that it would bring new vitality to the innovative development of the consumer markets in both countries. Right at the store he visited, the new "Acai Berry" series products sparked a queue. Once products such as Acai berry sorbet, Acai berry sorbet little sundae and acai berry sorbet yogurt ice were launched, they attracted a large number of consumers to purchase them.

　　It is understood that Meixue Ice City plans to open its first store in Brazil this year. Next, it will also start the construction of a supply chain factory in Brazil, where raw materials will be directly produced locally to achieve a closed loop of local production and sales, bringing high-quality and reasonably priced products to Brazilian consumers.

　　We plan to invest in purchasing materials with a total value of no less than 4 billion yuan, including agricultural products, in Brazil over the next 3 to 5 years, and it is expected to provide 25,000 jobs. A person in charge of Meixue Ice City said.

　　Since 2017, Meixue Ice City has been exploring its international market. Currently, it has over 5,000 overseas stores and has established a procurement network covering 38 countries across 6 continents, continuously expanding its two-way circulation and trade map of "buying globally" and "selling globally".

　　Brazil has the strongest economy in South America and a large number of young consumers. Sun Jiantao said, "The Brazilian and South American markets have great potential for development. Next, Meixue Ice City will continue to expand its international market and tell the story of Chinese brands well."